While I'm no Al Gore, I too have really begun to think about how I interact with the environment. When planning the ultimate celebration - your wedding day - there is no better time to send a clear message that you are going to live the rest of your life in harmony with mother earth. Recently we've heard a lot about "green" fabrics. We at Atha are considering adding two "green" destination pieces to our forth coming bridal collection, so that we can cater to those brides who want to buy green; nevertheless, there are some points that are important to add to the discussion of the "green" wedding gown.
For starters, there isn't a governing body that regulates who can use the word "green" to describe fabrics. So, of course you have business men/women who could care less about the environment claiming that fabrics are green that actually put more stress on the environment than our more traditional fabrics. As, fabric expert Richard Scneider of Supreme Novelty Fabric Company pointed out in our discussion last month "often times fabrics that may be deemed "greener" may use more dyes which add to their stress on the environment in other ways." So, one must look at the overall picture in order to gauge the true impact on the environment of the fabrics' production.
Not to mention, silk has always been an extremely durable fabric; and, its ability to stand the test of time lends itself to being re worn. Also, the popularity of silk amongst brides over the years means that the chances of another bride - even your daughter - in the future wanting to wear your gown is higher. Consider that wearing a vintage, or once wed gown is perhaps the most practical way to avoid waste when choosing a gown. This point is not lost by our friends at White Chicago who have a wonderful collection of once wed and sample designer gowns. And here at Atha we can help you rework those gowns, and make them new by adding your own unique flare.
But all things considered, one of the oldest ways of shopping for your bridal gown turns out to also be one of the most environmentally friendly - getting your gown designed by a local designer. The environmental standards that we adhere to here exceed those of China which is where over 90% of the gowns purchased at boutiques are imported from. You can also avoid all the waste caused by shipping from overseas that has been an unfortunate byproduct of globalization. At most of the stores where our label is sold we are proud to say that we are usually the only brand that is manufactured in the United States. And, for those brides who can make it to Chicago, you can enjoy a custom made gown made right here in a way that is entirely eco-friendly - by hand.
LOVE ROBERT
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