"In the name of LOVE" -- Love's fight to survive.

I repeat, "ALWAYS REMEMBER LOVE"; for, she is the feminine side of GOD.

One of the greatest expressions of GOD is the tenant of Matrimony, the union of two loved ones.    On GOD'S Masculine side is POWER, and on GOD'S Feminine side is LOVE.  Since we are all made in GOD'S image we all naturally possess a masculine and feminine side, and the goal of matrimony is to place these two components of God in perfect harmony.  It's important that this balance is achieved through Matrimony as this stage of life is the foundation of family, community, and society.

Of course this balance is not achieved without a fight.  As an artist we are blessed with the gift of creativity (the language of LOVE), and the burden that often comes along with this gift - the fight.  We are most times  misunderstood and abused.  Especially, in a system of capitalism where a man's worth is essentially measured by how much profit another man can gain from his work. So it wouldn't be surprising for a business person to try to control an artist for their own personal profit and gain; in fact, this has been part of the history of the artists' plight.  While the designer and artists are often the source of the product that businesses sell, we are often looked at as at odds with big business.  LOVE is constantly in defense, and her protector is GOD.

"The White Collection - LUXE" is my take on this dichotomy.  The American woman has the unique position of being the vanguard of femininity (LOVE), and simultaneously the example of female independence (POWER).  The entire world is watching as the American woman balances her role as the nurturer, and the bringer of life with a new understanding that she also can share POWER.  This quality of the American woman represents a great change in world thought, and inevitably will birth the realization that she can integrate LOVE into the fabric of American life including business.

This collection is uniquely soft, gentle, pure, and natural.  The designs are non-intrusive, pristine, and lofty.  The people who manufacture this collection are well paid artisans working in humane conditions.  The business model of Atha Sharod Bridal is one of giving back to the communities that we service with our gowns.   The idea that we would bring LOVE back into our manufacturing process is not one that we have taken up for gain, but one that we enforce because we believe in "capitalism with a conscious", and we are sure that on your BIG DAY you would prefer this model also.  This collection is made in America for the woman who wants to express "LOVE" on her BIG DAY.

I know it's a lofty concept, lol.

LOVE ROBERT.